What are some of the current beauty trends among Asians?

Carole Lim: In the past, consumers got their beauty products and skincare knowledge from family, friends and beauty consultant. Today, the Internet lias become one of the greatest i nfiuences. The internet has provided a wider exposure and people are more aware ofbeauty trends. As a result, consumers are more educated about beauty technologies around the world, and they want to receive the most innovative skincare methods along with the best products containing the most active ingredients. Many consumers also prefer going for salon treatment programs and prefer using homecare products that are recommended by professional beauticians.

How lias skincare changed among Asians over the years in terms of preference?

Carole Lim: People are more educated today, so they are more careful with products and only use products they trust that are safe. Due to too many counterfeit products out in the beauty market, Asians are now very careful and particular about the ingredients in the products before they purchase. Many of these fake products may be toxic containing ingredients like cyanide, arsenic, mercury and lead.

Do you think that Westerners are starting to turn to Asian beauty techniques? Carole Lim: Yes, I do. Especially towards Asian body treatments and massages. Many Westerners appreciate our Asian massage techniques such as traditional Thai massages, Balinese massages and .Japanese Shiatsu massages.

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