Selena Gomez’s style revolution
With the name and the logo in place, the jeans were positioned to become the cultural icon that they are today. Strauss incorporated his business in 1890, retaining a 55 percent share in the company and dividing the remainder between the seven Stern children. He had no children of his own. 1041 Inventors and Inventions Strauss, Levi Levi’s Jeans Levi Strauss was an American businessman who saw a good business opportunity, created a product to fill a need, and in doing so invented what became a quintessential American garment. The original Levi’s 501 button-fly jeans were designed to be both durable and comfortable. Their material, denim, softened and conformed to the body with every wash, yet the resilient fabric did not fray. The seams were well constructed and strong.
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