Category: Sport

THE FUTURE OF THE SUPER BOWL

Will the trend toward ever-higher salaries, costs, ticket prices, revenues, and profits at the Super Bowl continue? How will the NFL continue to attract advertisers, fans, and more revenue? …

SUPER BOWL SPONSORSHIP

Why is almost everything at the Super Bowl associated with a company? The answer is sponsorship. The Super Bowl has such a large viewership that lots of other companies …

WHO IS WATCHING SUPER BOWL?

Who are these fans? Super Bowl viewers are more likely to be from higher income homes. Nielsen found that 45 percent of all households watched Super Bowl XLVI. This …