fashion style rules

Our fascination with the Junior Jet-setter is somewhat puzzling. She sometimes holds a glamorous job, like contributing editor at a magazine, or even perhaps heads up a relative’s business empire, but it’s an occupation that would not necessarily garner the same level of press attention for some other person in a similar position. For example, Aerin Lauder may be the executive director of creative marketing for family biz Estée Lauder, but you certainly wouldn’t see someone with the same title at Lancôme or Elizabeth Arden in the pages of Vogue eight times a year. The Junior Jet-setter often has a famous last name, like Rockefeller or Von Furstenberg, but, again, a well-known surname on its own doesn’t necessarily guarantee anyone an overwhelming number of glam photo ops (just look at Sean Lennon). The socialite’s role in the fashion game is to look stunning at events in couture gowns, and casually upper class when attending a summer soiree in the Hamptons. A gossipworthy socialite should be trailed by at least one rumor of out-of-control partying, like making out with someone other than her date or accidentally letting her Galliano gown slip down and flashing her fellow partygoers. Her job is to be the answer to the question: “Who actually wears those clothes?” These are the women who can afford the Fendi furs and Gucci pantsuits, but like celebrities, they are also the frequent recipients of loans and freebies from designers residing below the A-List celebrity, but above B-List TV actresses and pop stars in the fashion hierarchy. In magazines, they seem somehow superhuman. Mostly whippet-thin (perfect for fitting into the sample size), the pretty and privileged attend trunk shows, where they’re wined, dined, and shown exquisite new designs. Their job description also includes sitting front row at catwalk shows. Of course, these women are expected to do something in return: they are obliged to wear (and showcase) the designer’s clothes. It would be social suicide for a Junior Jet-setter to show up in a Gucci dress at a Versace show. The smart socialite knows this: a few seasons back in Paris, Brooke de Ocampo was seen in Celine at the Celine show and then Dior at the Dior show both on the same day.Stacey Mayesh’s Rules of Fashion and Personal Style | Melissa Meyers Allnewhairstyles

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fashion style rules

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