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Most of our lives are wholly un-rugged, so we attempt to reinsert that missing ruggedness through our wardrobes. Labels like the North Face and Patagonia, which create functional garb for the mountaineering über-athlete, have become fashionable brands to traipse around town in. Timberland boots are as ideal for digging through CDs at the Virgin Megastore as they are for hiking through backwoods Montana. Columbia Sportswear recently produced a parka that detects when the wearer’s skin temperature has dropped and releases stored body heat, which will no doubt become a must-have item for those climbing the Himalayas or picking up an iced latte at Starbucks (brrrr). Those of us who aren’t triathletes or marathoners still enjoy examining the sole of a sneaker and seeing very scientific-looking springs, air pockets, gel, and pumps. Employees at the Nike Sport Research Laboratory hold Ph.D.’s or master’s degrees in human biomechanics and bioengineering. In March 2002, Adidas introduced ClimaCool sneakers, designed to keep feet cool with a “360-degree ventilation system.” Athletic shoe makers spend millions of dollars on research to develop supersneakers that add more bounce, absorb shock, improve traction, and cushion arches. And when the Fashion Victim buys these supersneakers, he is delighted over his purchase and can’t wait to wear them when he meets his buddies for a drink, no doubt at the local sports bar. ubiquitous Polo emblem, the conspicuous A/X printed on Armani Exchange T-shirts, the unmistakable Nike swoosh, and the name of skatewear company Fuct emblazoned on a sweatshirt. In 2001, Kenneth Cole, Tommy Hilfiger, and Aldo shoes released lines of handbags that touted their designers’ names in Steven Sprouse–like graffiti. When Ja Rule wears Burberry’s signature plaid in his videos, he provides the company with a free subliminal ad that reaches millions of people, without even uttering the word Burberry.Rock Style Fashion: 27 Outfit ideas and Stylish Combinations … Allnewhairstyles

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Rock Style Fashion: 27 Outfit ideas and Stylish Combinations … Allnewhairstyles

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