fashion style for winter 2016

Clothes and accessories stored in “dump bins” suggest a good buy. Items displayed in a glass case imply luxury. In department stores, things we really need are most often placed on the upper floors while impulse buys like perfume and accessories are located on the ground floor. Step into the store, and a whiff of its trademark scent will hit you. Its music conveys a message not only about the store but also about you its target customer (is it bass-pumping techno? classical? hip-hop?). MP3.com can send digital music to retailers, who select songs that meet their store’s demographic profile or set a mood. It can also update a store’s playlist within twenty-four hours, allowing a retailer to play upbeat music on a rainy day or inject ads for slowmoving products. Many retailers, like Victoria’s Secret, have even begun selling their own ambient CDs, so you can feel like you’re in the girly pink lingerie store every day. McFashion retailers customarily hire certain types of salespeople to work in their stores. Abercrombie & Fitch, for example, is notorious for hiring only cool, good-looking kids. A 1999 Newsweek article reported that store managers visit fraternities and sororities to recruit attractive “brand representatives,” who work as few as five hours a week. Selling skills are not required the job is to look good wearing A&F and have fun. Urban Outfitters commonly hires cool downtown kids with dreads or cheek piercings or sleeve tattoos. The look of employees is standardized. At Victoria’s Secret, the strict company dress code dictates that staffers’ outfits be 95 percent black. The lingerie store’s six-page code contains such rules as “Only two rings per hand are acceptable” and “Fingernails should have a natural appearance both in color and in length (no longer than three-quarters of an inch from base of cuticle).”
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fashion style for winter 2016

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fashion style for winter 2016

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fashion style for winter 2016

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fashion style for winter 2016

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fashion style for winter 2016

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fashion style for winter 2016

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fashion style for winter 2016

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fashion style for winter 2016

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