fashion style for thanksgiving

Luring customers one time is good; getting them to return is great. In the same way that fast-food coupons and contests draw customers into restaurants, special hooks and promotions keep shoppers coming back to clothing stores. Pay for your purchase with your store credit card, like the GapCard or Old Navy’s credit card (which comes in three color choices: Divine Lime, Power Shopper Orange, and True Blue) and receive rebates in the mail. With trusty discount coupon in hand, the self-respecting Fashion Victim can’t help but return to the store another day. McFASHION IS WELL MARKETED In a 1992 “What’s hot among kids” survey conducted by the Leo Burnett Company, about 90 percent of teens said Gap clothes were cool. Just a year later that figure dropped to 75 percent, and by 1995 it plummeted to 66 percent. Although Gap clothes had never been particularly exciting, the brand had somehow garnered the reputation of being unbearably boring. The retailer needed a shot in the arm . . . fast. It got just that in 1998 when it launched “Khakis Swing,” an ad campaign so cool it even managed to make swing dancing trendy for a brief moment. Gap’s cool rating soared again. It wasn’t that the company’s designers had suddenly come upon a fantastic new piece of apparel that every consumer would want that season; it was selling basic khakis to a customer base that already owned plenty of the casual pants. The driving force behind Gap’s revival was marketing. Khakis hadn’t suddenly become a trend. The Gap made them a trend. Retail clothing chains distinguish themselves in great part through marketing, just as McDonald’s, Burger King, Carl’s, Wendy’s, Jack in the Box, and the multitude of fast-food restaurants do. The power of marketing is such that the “best” products don’t necessarily win. “Fashion is a kind of collective behavior,” says Arthur Asa Berger, author of Ads, Fads and Consumer Culture. “What people buy, when they buy certain brands, is tied to attitudes about themselves, the fantasy an advertisement creates, and what’s hot at a given moment in time.” For example, in the early days of the soda-pop wars, Pepsi consistently beat Coke in taste tests. But quick-thinking marketers put free Cokes into the hands of troops in World War II, and the cola in the curvy glass bottle became an American classic, propelling it past its competition.6 street style ideas for Thanksgiving day Allnewhairstyles

fashion style for thanksgiving

Chic \u0026amp; Comfy Thanksgiving Outfit Ideas For Women | Thanksgiving … Allnewhairstyles

fashion style for thanksgiving

Chic \u0026amp; Comfy Thanksgiving Outfit Ideas For Women | Thanksgiving … Allnewhairstyles

fashion style for thanksgiving

Chic \u0026amp; Comfortable Thanksgiving Outfit Ideas for Women 2015 … Allnewhairstyles

fashion style for thanksgiving

Holiday Style Guide: What to Wear on Thanksgiving Allnewhairstyles

fashion style for thanksgiving

Lauren Conrad’s Go-To Holiday Dress Is Pretty Much Perfect … Allnewhairstyles

fashion style for thanksgiving

Chic \u0026amp; Comfortable Thanksgiving Outfit Ideas for Women 2015 … Allnewhairstyles

fashion style for thanksgiving

What Am I Going To Wear For Thanksgiving? | Jaimie Mollie Allnewhairstyles

fashion style for thanksgiving

2014 Pre-Thanksgiving, Thanksgiving Clothes For Women | Sheinside Allnewhairstyles

fashion style for thanksgiving

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