Blusher (the new name for rouge) was big news in the 1960s. Every shade from pink to pearl was available in washes, creams and cakes of colour. These were blended into the hairline, under the chin and on to the neck – the creation of a healthy, outdoor look was of the essence.
Food for skin became food for thought in this decade. For the first time skin was given independent status as the starting point for make-up. High-protein skin treats included ingredients such as honey, royal jelly, vitamins and minerals; bestsellers were Innoxa’s Living Peach face cream, and Lentheric’s Special Formula Skin Food. It wasn’t just topical nourishers that were given the ‘good enough to eat’ treatment: flavoured lipsticks and rollon glosses in cola, cherry or strawberry also made great headway on the make-up front.
Now that colour cosmetics were as sophisticated as they were popular, the professional make-up artist came into being. Not just an advisor to the business but also a mouthpiece for the public, an Italian nobleman, the make-up artist Pablo (with his staple colours of mauve and pistachio), won Elizabeth Arden much-coveted press attention.
Men enjoyed the cultural revolution, too, with males spending fortunes on tinting their eyebrows and as their hair grew longer and wider, having body waves and blow-dries. Twiggy, Catherine Deneuve, Natalie Wood and Bridget Bardot were the icons of the decade.